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NICKELODEON MARKS WINNING WEEK WITH 26TH ANNUAL KIDS’ CHOICE AWARDS AND STRONGEST GAINS OF THE YEAR

3.27.13

Star-Studded Live Telecast is Week’s Top Program with Kids and Tweens, Reaches More Than 12 Million Viewers, Sets New Voting Record with 392 Million Votes Cast Globally

NEW YORK–March 26, 2013 – Fueled by a week of surging ratings and a winning performance from its 26th Annual Kids’ Choice Awards, Nickelodeon posted double-digit gains with its core demo and closed the week (3/18/13-324/13), its highest-rated of the year, as the top cable net with kids 2-11 (3.1/1.0 million; +24%) and total viewers (2.0 million; +27%).  Quarter to date, the network has been posting steady gains and is up over last year with both kids 2-11 (2.9/971,000; +7%) and total viewers (1.9 million; +6%).

Nickelodeon’s 26th Annual Kids’ Choice Awards was a slime-tastic extravaganza watched by more than 12 million total viewers over the weekend.  Hosted by Josh Duhamel, Saturday night’s live premiere (March 23, 8-9:30 p.m.; all times ET/PT) drew 5.8 million total viewers and ranks as the top telecast of the week (3/18-3/24) with kids and tweens across all TV, averaging an 8.0/2.7 million K2-11, 10.0/2.0 million K6-11 and 9.5/1.9 million T9-14. The show also aired on Sunday, March 24 at 12 p.m. and averaged a 3.5/1.1 million K2-11 and drew 2.5 million total viewers, followed by an evening airing (9 p.m.) that scored a 2.2/718,000 K2-11 and 1.5 million total viewers.

Kids tuned into Nickelodeon in droves overall ... read more

Art/Photos
Austin Mahone

Austin Mahone
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Sophia Grace and Rosie
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Fivel Stewart
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2013kca lucascruikshank
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Jaden Smith
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Christina Aguilera and Pitbull
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Dwight Howard and Danica Patrick
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Kristen Wiig and Steve Carell
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Cory Monteith and Gabby Douglas
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Jessica Alba and Kevin Hart
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2013 Kids' Choice Awards Song Promo (1.7GB)

2013 KCA Song Promo

2013 Kids' Choice Awards EPK

2013 KCA EPK