NICKELODEON’S 25TH ANNUAL KIDS’ CHOICE AWARDS TOPS THE WEEK IN BASIC CABLE, REACHES MORE THAN 11 MILLION VIEWERS

4.03.12

STAR-STUDDED LIVE TELECAST RANKS AS WEEK'S TOP PROGRAM WITH KIDS, TWEENS ON ALL TV; SETS NEW VOTING RECORD WITH MORE THAN 220 MILLION VOTES CAST

Post-KCA Airing of How to Rock Scores Series' Best Ratings Ever

NEW YORK – April 3, 2012 – Nickelodeon's 25th Annual Kids' Choice Awards was a slime-filled extravaganza watched by more than 11 million total viewers over this past weekend. Hosted by Will Smith, the Saturday-night live premiere (March 31, 8p.m. all times ET/PT) ranks as basic cable's number-one telecast for the week (3/26-4/1), averaging 6.2 million total viewers. It also took the top spot for the week with kids and tweens on all TV, averaging a 7.9/2.8 million K2-11, 11.0/2.3 million K6-11 and 11.3/2.3 million T9-14.

Additionally, the show's 10 p.m. airing on Saturday averaged a solid 3.1/1.1 million K2-11 and brought in more than 2.5 million total viewers, followed by a Sunday, April 1, noon airing that scored a strong 3.8/1.3 million K2-11 and also more than 2.5 million total viewers.

The star-studded telecast scored the most votes ever with a record 223 million (+11%, over last year). Votes were cast from Feb. 23–March 31, across Nick.com, Nick's mobile site, brand-new iPhone/iPad/iPod Touch apps, an iPadoptimized site, an application on ...read more