2010 Nickelodeon Kids' Choice Awards
2010 Kids' Choice Awards

RELEASES

TAYLOR LAUTNER, MILEY CYRUS, iCARLY, JIM CARREY, TAYLOR SWIFT, BLACK EYED PEAS, SPONGEBOB SQUAREPANTS, RYAN SHECKLER, JAY-Z, SELENA GOMEZ, ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL, MISTY MAY TREANOR AND MORE PICK UP COVETED ORANGE BLIMPS AT NICKELODEON'S 23RD ANNUAL KIDS' CHOICE AWARDS

KIDS CAST RECORD-BREAKING 115 MILLION VOTES FOR FAVORITES IN 19 CATEGORIES

FIRST LADY MICHELLE OBAMA RECEIVES FIRST-EVER NICKELODEON BIG HELP AWARD

Host Kevin James and The Last Airbenderís Nicola Peltz Douse Audience with Slime; Apolo Anton Ohno Sets World Record for Catapulting 60 Yards into Vat of Green Goo

Los Angeles, Calif. - March 27, 2010 - Mega-stars including Taylor Lautner, Miley Cyrus, Taylor Swift, Jim Carrey, Black Eyed Peas, Ryan Sheckler, Jay-Z, Selena Gomez and Misty May Treanor reigned as this year's favorites, winning top honors at Nickelodeon's 23rd Annual Kids' Choice Awards live telecast, Saturday, March 27, (8-9:30 p.m. ET/tape delay PT). Hosted by funnyman Kevin James and broadcast from UCLA's Pauley Pavilion in Los Angeles, kids' top choices in television, movies, music and sports were revealed this evening via winners' boxes that contained everything from a live animal, to a human hand, inflatable man and of course slime. The evening got off to a slime-filled start as Kevin James and Adam Sandler opened the show with their own rendition of "Get Slimed Tonight" while soaking the audience with the green goo. Later in the show, The Last Airbender's Nicola Peltz' magic "slimebending" got out of hand; Katy Perry, Steve Carell and Tina Fey were treated to surprise slimings; and American Olympian Apolo Anton Ohno set a world record by shooting 60 yards across a football field, via the Kids' Choice Awards Slime Catapult, through the goal posts and into a vat of slime. In a special honor, The First Lady of the United States, Michelle Obama accepted the first-ever Nickelodeon Big Help Award for inspiring families to be healthy and active through her recently launched Let's Move! initiative.

Kids paid tribute to their favorites by casting over 115 million votes February 25-March 27 in 19 categories. Votes were cast via http://www.nick.com as well as Nick's mobile website (wap.nick.com) and new KCA iPhone app.

Orange blimps were presented to Taylor Lautner for Favorite Movie Actor, Miley Cyrus for Favorite Movie Actress, Alvin and the Chipmunks: The Squeakquel for Favorite Movie and Up for Favorite Animated Movie. Jim Carrey won top honors for Favorite Voice from an Animated Movie for his vocals as Scrooge and the ghosts of Christmas Past, Present and Future in A Christmas Carol. In the television categories, Favorite TV Show went to iCarly, Favorite Reality Show to American Idol, Favorite Cartoon to SpongeBob SquarePants, Favorite Television Actor to Dylan Sprouse and Favorite Television Actress to Selena Gomez. In music, top honors went to Taylor Swift for Favorite Female Singer and Favorite Song for "You Belong With Me," Jay-Z for Favorite Male Singer and Black Eyed Peas for Favorite Music Group. Most valuable players Ryan Sheckler and Misty May Treanor won for Favorite Male Athlete and Favorite Female Athlete, respectively. The Diary of a Wimpy Kid series garnered Favorite Book and Mario Kart won for Favorite Video Game. Jacob & Bella (Taylor Lautner & Kristen Stewart) from The Twilight Saga: New Moon won for a brand new category this year, Cutest Couple, chosen last year by kids who were asked to submit their ideas for new favorites they would like most like to see added to this year's show. In a new special category this year, the Ultimate Dance Smackdown was awarded to Nickelodeon stars Noah Munck and Matt Shively as voted by viewers during the live telecast.

Miranda Cosgrove and Keke Palmer presented First Lady Michelle Obama with Nickelodeon's first-ever Big Help Award for inspiring families to be healthy and active through her recently launched Let's Move! initiative. The award recognizes those who seek to better the world, and whose significant impact on their community has inspired kids to do the same. In a taped acceptance, the First Lady acknowledged it was an honor to receive the award and she encouraged kids to be active and take control of their lives and health.

Tonight's presentation of the Big Help Award signaled the launch of Nickelodeon's The Big Help "Millions on the Move" campaign (www.thebighelp.com), which aims to inspire a kid-led movement of positive change, focusing on four key issues that kids have identified as being important to them: the environment; education; health and wellness; and community service. As part of The Big Help, Nickelodeon will distribute $1 million in grants to fund The Big Help "Millions on the Move" projects in schools and communities across the country.

Nickelodeon stars and music group Big Time Rush introduced international superstar Rihanna who was joined onstage by a giant dancing robot as she rocked the house with a medley of her hits "Hard," "Rude Boy" and "Please Don't Stop the Music." Teen-pop sensation Justin Bieber escorted one lucky winner from Nickelodeon's "All Access Sweepstakes with Justin Bieber" contest to the awards this evening and had the audience singing along to his performance of "Baby," from his just-released My World 2.0 sophomore album.

The moves of the night went to Noah Munck (iCarly) and Matt Shively (True Jackson, VP) who won the live viewer vote during the telecast's Ultimate Dance Smackdown competition. Three teams of Nickelodeon stars were in the running — each with a different style of dancing. Gage Golightly (The Troop), Robbie Amell (True Jackson, VP), Ariana Grande (Victorious) and The Penguins of Madagascar boogied to Bollywood music, while Ashley Argota (True Jackson, VP), Nick Purcell (The Troop), Leon Thomas (Victorious) and The Fairly Oddparents characters grooved to Disco, but it was Munck and Shively who got down to Hip-Hop with the Fanboy and Chum Chum characters who freestyled their way to the prize.

The star-studded telecast featured additional celebrity participants, including: Chris Rock, Jackie Chan, Robert Downey Jr., Tyra Banks, David Spade, Jonah Hill, Rosario Dawson and George Lopez, Cory Monteith, Lily Collins, Victoria Justice, Lea Michele, Dev Patel, stars of iCarly, John Cena, Jaden Smith, Shaun White, Jackson Rathbone and many others.

Special programming began early on Nickelodeon with Friday night pre-show segments starring BrainSurge host Jeff Sutphen and the cast of Nickelodeon's newest series, Victorious. Nickelodeon then aired Top of the Hour Hits on Saturday afternoon hosted by the cast of Big Time Rush. Immediately preceding the awards show, Nickelodeon kicked off the big night with the "Countdown to Kids' Choice!," a pre-show telecast hosted by Lily Collins and Jeff Sutphen that captured all the action on the Orange Carpet and in the special KCA cyber lounge where stars were able to tweet and text about their experience on-site. iCarly star Miranda Cosgrove also performed her new single, "Kissin U."

Nick.com served as the interactive second-screen experience for all things Nickelodeon's Kids' Choice Awards, giving kids an insider's look at the entire live event and from the orange carpet, hosted by True Jackson, VP's Ashley Argota and Matt Shively. Exclusive Nick.com webcams — also accessible through the KCA 2010 iPhone app — gave kids control of their viewing experience and celebrity tweets, and the site also featured interactive polls and real-time updates and photos from the event. The online experience also featured an audience meter that tracked audience reactions throughout the webcast. Highlights from the live broadcast are available at www.nick.com/KCA10.

The live broadcast of the 2010 Kids' Choice Awards was simulcast in Times Square and encores Saturday, March 27, at 10 p.m. (ET/PT) on Nick at Nite and Sunday, March 28, at 12 p.m. (ET/PT). Replays of the awards will air on Nicktoons Sunday, March 28, at 10 p.m. (ET) and on TeenNick on Sunday, March 28, at 5 p.m. (ET).

Presenting sponsors of Nickelodeon's 23rd Annual Kids' Choice Awards are Burger King, General Mills and Hasbro. Associate sponsors are Kmart, Kraft, Nintendo, Procter & Gamble and Skechers.

The following are Nickelodeon's 23rd Annual Kids' Choice Awards winners:

MOVIES:

Favorite Movie

Alvin and The Chipmunks: The Squeakquel

Favorite Animated Movie

Up

Favorite Voice from an Animated Movie

Jim Carrey (A Christmas Carol)

Favorite Movie Actor

Taylor Lautner (The Twilight Saga: New Moon)

Favorite Movie Actress

Miley Cyrus (Hannah Montana: The Movie)

MUSIC:

Favorite Song

You Belong With Me (Taylor Swift)

Favorite Music Group

Black Eyed Peas

Favorite Male Singer

Jay-Z

Favorite Female Singer

Taylor Swift

TELEVISION:

Favorite TV Show

iCarly

Favorite Television Actress

Selena Gomez

Favorite Cartoon

SpongeBob SquarePants

Favorite Reality TV Show

American Idol

Favorite Television Actor

Dylan Sprouse

THE BIG HELP AWARD:

First Lady Michelle Obama

SPORTS:

Favorite Male Athlete

Ryan Sheckler

Favorite Female Athlete

Misty May Treanor

OTHER CATEGORIES:

Favorite Video Game

Mario Kart

Favorite Book

Diary of a Wimpy Kid series

Cutest Couple

Jacob & Bella (Taylor Lautner & Kristen Stewart) from The Twilight Saga: New Moon

Ultimate Dance Smack-Down

Noah Munck, Matt Shively and Fanboy and Chum Chum

Nickelodeon's Kids' Choice Awards will be available on Video On Demand beginning March 28. KCA clips and shorts will also be available on Nickelodeon's mobile VOD and online syndication partners.

The U.S. Nickelodeon Kids' Choice Awards is broadcast in more than 300 million households across Nickelodeon's international channels. For the first time ever, the Nickelodeon Kids' Choice Awards will be simulcast on Nickelodeon in Canada, and special localized versions of the show will also be created and aired across Europe. Fans in multiple markets will have the opportunity to vote online for their favorite local stars in region-specific categories.

Nickelodeon's 23rd Annual Kids' Choice Awards was produced by Nickelodeon Productions in association with Bob Bain Productions. This year's telecast featured Saturday Night Live veteran Beth McCarthy as director. Bob Bain, Marjorie Cohn are executive producers and Paula Kaplan is co-executive producer. Media outlets can reference the most up-to-date information on Nickelodeon's 23rd Annual Kids' Choice Awards by logging onto www.NickKCApress.com.

About Nickelodeon

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).