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2008 Nickelodeon Kids' Choice Awards
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Nickelodeon's 2008 Kids' Choice Awards Ratings Release

Nickelodeon's 2008 Kids' Choice Awards is the Biggest One Yet

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Slime-Filled Show Earns Top Spot on TV with Kids and Tweens for the Week and Highest Ratings Ever among Kids 2-11; Scores 7.4 million Total Viewers

Almost 90 million Votes Cast by Kids across Nick's Digital Platforms, Doubling Last Year's Vote Record and Leading Nick.com to Its Highest Trafficked Day Ever

New York – April 1, 2008 – Nickelodeon's 2008 Kids' Choice Awards (KCAs) set a big, slime-induced ratings record on Saturday, March 29 (8-9:30 p.m. ET/PT), by becoming the biggest KCAs to date for kids 2-11 and total viewers (P2+), outranking last year's record-breaking show. The 2008 KCAs earned the number-one spot on all of television for the week with kids and tweens as well as the top spot on cable with total viewers. Hosted by Jack Black, the 2008 Awards also set a record online by leading Nick.com to its most trafficked day and bringing in an unprecedented 89.3 million votes across various Nick digital platforms.

With kids 2-11, the show earned a 10.9/3.8 million K2-11, a +6% increase over last year's telecast which was hosted by Justin Timberlake and had previously ranked as the highest-rated Kids' Choice Awards in the show's history. The show has steadily increased in ratings and delivery each year since 2003.

This year's telecast also garnered a 13.7/2.9 million kids 6-11 and a 12.5/2.7 million tweens 9-14. A record 7.4 million total viewers (P2+) tuned into the show, a +22% increase over last year and the show's biggest overall audience ever. In addition, the telecast was the most-watched ever among all core demos including kids 2-11 (+11% over 2007), kids 6-11 (+2%), and tweens 9-14 (+4%).

More kids voted this year than ever for this year's KCAs, with 89.3 million votes cast, which is +119% over 2007 and more than double last year's record. The March 29 event boosted Nick.com to its highest trafficked day ever, with 1.7 million unique visitors, 40 minutes spent on the site per visitor for the day, and more than 27.1 million page views. Votes were cast in a total of 18 categories on Nick.com (http://www.nick.com), Nicktropolis (http://www.nicktropolis.com) and through Nick's mobile website (wap.nick.com), from March 3 to March 29.

Nick.com's KCA-themed Game of the Week, "KCA Amped," launched on March 20 and generated nearly 900,000 game plays in just over a week. In addition, TurboNick, Nickelodeon's broadband video player on Nick.com, served as the fully interactive home of KCAs, giving kids an insider's look at the orange carpet arrivals, backstage, the show and after party. The TurboNick telecast, which also aired within Nicktropolis, garnered 289,000 streams, a +81% increase over last year.

Nickelodeon's 2008 Kids' Choice Awards, featured stars of TV, movies, music and sports and returning host Jack Black. The star-studded telecast featured celebrity participants including: Cameron Diaz, winner of this year's "Wanna Be" award; Harrison Ford; Shia LaBeouf; Steve Carell; Hayden Panettiere; Chris Brown; Miranda Cosgrove; Heidi Klum; Drake Bell; Ashlee Simpson; America Ferrara; Amy Poehler and Ryan Seacrest, along with musical performances by Miley Cyrus and Nickelodeon's own The Naked Brothers Band.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B).

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